Marketing Director

Come join our passionate, innovative, and experience driven team! Bentley & Co. Ltd., leader in Canada’s luggage industry, is currently looking for a Marketing Director to complete their team at the Head Office in Ville St-Laurent, Montreal.

WHO ARE WE?

We are Bentley, born in Canada! We are here to make every journey better. We are on the move with you. Everyday.

With stores from coast to coast, Bentley is the largest retailer of luggage and travel accessories in Canada. Our success is rooted in creating customer-centric experiences and we are looking for passionate and talented people to join our team and help shape the future. Through these unprecedented times, Bentley is emerging strong. We have many exciting projects on the line and are looking to build a strong team to help us continue to grow.

WHAT MAKES UP OUR IDEAL CANDIDATE?

As the Director, Marketing, your main responsibility is to play a strategic and tactical role in developing the marketing strategies and programs that will allow Bentley and its private brands to continue to grow and evolve in the marketplace. You will lead all digital marketing initiatives, from campaign ideation to execution, measurement, and optimization. You will also be responsible for developing and executing marketing strategies and programs to achieve sales objectives, ensuring the allocated annual budget and minimizing expenses, understanding meaningful and relevant metrics for business performance and translating these information using data analytics, oversee website operation and planning process to encourage increased purchases. In addition, you are responsible for leading your team to success. You ensure their professional development through continuous feedback and coaching, and you establish personalised goals aligned with the company’s objectives.

You are a Brand Ambassador; you embody the Bentley vision and our values, so you take pride in sharing your expert product knowledge and your passion for travel with your team and the people around you.

WHAT DO YOU BRING?

• Bachelor’s degree in marketing or in a related field;
• A minimum of 7-10 years experience in a marketing or publicity, preferably in the retail industry;
• A minimum of 5 years of management experience;
• Excellent management skills including listening, coaching, and training;
• In-depth understanding of graphic fundamentals, typography, the Web;
• Print and web design abilities: must be able to work in both media for campaigns;
• Excellent knowledge of UX best practices and B2C optimization (web and mobile), web and mobile KPIs and how to influence them, Google Analytics and required media platforms (Facebook Ads, Google advertisements, etc.).

WHY JOIN OUR TEAM?

• Store discount
• Flexible working hours
• Employee benefits (personal/sick days bank)
• Work-life balance

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Dental care
• Employee assistance program
• Flexible schedule
• On-site parking
• Store discount
• Vision care
• Work from home

Schedule:

• Day shift
• Monday to Friday